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    Reference

    AI GlossaryWithout the Sales Language

    Every term below is one you are likely to meet in a vendor deck, a proposal, or a contract. Definitions are written for the person signing, not the person building.

    Core concepts

    Artificial intelligence (AI)

    Software that performs tasks normally requiring human judgment, such as classifying documents, summarizing text, or forecasting demand. It is a category, not a product.

    Machine learning

    An approach where a system learns patterns from historical data instead of following rules a developer wrote by hand.

    Model

    The trained artifact that turns an input into an output. Two vendors can wrap the same model and market it very differently.

    Training

    The process of building a model from data. Training is expensive and infrequent; using the finished model is the part that runs every day.

    Inference

    Running a trained model to get an answer. Your ongoing AI cost is mostly inference cost.

    Generative AI

    Models that produce new content, such as text, images, code, or audio, rather than only scoring or classifying existing content.

    Language models

    Large language model (LLM)

    A model trained on large volumes of text that predicts likely continuations. It is very good at language shape and cannot be assumed to be correct about facts.

    Prompt

    The instruction and context you give a language model. Prompt quality often changes output quality more than switching models does.

    Token

    The unit models read and bill in, roughly three quarters of a word in English. Pricing and length limits are expressed in tokens.

    Context window

    The maximum amount of text a model can consider at once. Long documents must be split or retrieved in pieces to fit.

    Hallucination

    Fluent output that is factually wrong. It is a property of how these models work, so any workflow relying on accuracy needs verification built in.

    Temperature

    A setting that controls output variability. Lower values give more repeatable answers, which is usually what business workflows want.

    Data and retrieval

    Retrieval-augmented generation (RAG)

    Fetching your own documents and passing them to a model so answers are grounded in your content instead of general training data.

    Embedding

    A numeric representation of text that lets a system find passages by meaning rather than exact keywords.

    Vector database

    Storage designed to search embeddings quickly. It is the index behind most document question-and-answer systems.

    Chunking

    Splitting documents into passages before indexing. Poor chunking is a common reason a retrieval system returns almost-right answers.

    Fine-tuning

    Further training a model on your examples to shift its style or format. It changes behavior, not knowledge, and rarely fixes accuracy problems on its own.

    Data drift

    Change in real-world data over time that quietly degrades a model that was accurate at launch.

    Automation and agents

    Agent

    A system that plans multiple steps and calls tools to complete a task. Every added step multiplies the ways it can fail, so scope matters.

    Tool calling

    Letting a model trigger a defined function, such as looking up an order or creating a ticket, instead of only writing text.

    Robotic process automation (RPA)

    Rule-based automation that clicks through existing interfaces. Deterministic and brittle, and often confused with AI in proposals.

    Human in the loop

    A required review step before AI output takes effect. The standard control for workflows with financial, legal, or safety consequences.

    Orchestration

    The layer that decides which model, prompt, tool, and fallback a request uses, and where switching vendors becomes configuration rather than a rebuild.

    Governance and cost

    AI governance

    The documented rules for approved uses, data handling, review requirements, and accountability when output is wrong.

    Model card

    Vendor documentation of a model's intended uses, limits, and evaluation results. Ask for one before an approval decision.

    Data residency

    Where your data is stored and processed. Frequently the deciding constraint in regulated industries, before any accuracy discussion.

    Evaluation set

    A fixed set of representative cases with known correct answers, used to measure whether a change actually helped.

    Total cost of ownership

    Licenses plus integration, review labor, monitoring, retraining, and change management. Pilot pricing rarely reflects it.

    Shadow AI

    Employees using unapproved AI tools with company data. Usually a sign that the sanctioned path is slower than the unsanctioned one.

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